Meet the Founder

Why My Work Is Different

Because my entire marketing philosophy is rooted in sales.

I spent years in the field seeing exactly what lands, what gets ignored, and what actually drives action.

That experience taught me how HCPs think, how reps use materials, what makes a message stand out, and what truly influences a decision.

So when I create marketing, I’m not guessing.
I’m building with the customer in mind: their pain points, workflow, objections they raise, stories they remember, visuals they respond to and the clarity they need to move forward.

It’s why my work naturally bridges the gap between marketing and sales — and why the materials I create actually get used (and loved) by field teams.

Every deck, asset, and campaign is built to drive adoption, confidence, and action — not just sit in a folder.

How I Got Here

I graduated from the Fisher School of Business at The Ohio State University with a degree in Marketing, and began my career in outside sales. That first year taught me more about marketing than any classroom ever could. I learned what messaging feels like “in the wild,” how to communicate with different personality types, and what it takes to earn trust quickly.

I developed a reputation for preparation, clarity, and strategic thinking well beyond my years. Colleagues often assumed I had a decade more experience than I did — not because of my title, but because of how I approached communication, problem-solving, and execution.

As I moved into roles supporting multimillion-dollar organizations, hundreds of HCPs, and ultimately managing the HCP marketing efforts of a billion-dollar pharmaceutical biologic, I saw how badly companies needed marketing that actually reflected how sales works and how customers make decisions.

That’s what led me to build Bright Path Consulting — a place where strategy, creative, messaging, and sales alignment finally work together.